Advanced Search Engine Optimization: Mastery Reflection

The Advanced Search Engine Optimization course from Full Sail University has met my original objective for my master’s degree program of preparing me for entry into the field of Marketing.  Over the course of four weeks I learned pay-per-click advertising, how quality score affects costs and rankings, split-testing techniques, keyword research, keyword selection, keyword tools, understanding searcher intent, and many other important skills key to becoming a full service digital marketing consultant.  I spent a lot of personal research on bug fixes like canonical redirects and 301s.  Understanding how to make reasonable ROI was also a huge learning point for me.  The course gave me a much deeper understanding of how website architecture effects SEO.  I also enjoyed learning how to build link authority as I had wondered about it for a long time.  I am excited to start a new professional site of my own so I can use Google Analytics data.  I want to optimize my fiancé’s Motion Graphics site since it needs an update especially for local search. The tools used in class such as Moz, SEMRush, Spyfu, Webflow, Google Webmaster Tools, and Xenu’s link sleuth will aid me for years to come.  I was excited to find this tool through the class research: https://neilpatel.com/ubersuggest/ to help me choose keywords for future sites.  Thanks to the rigorous exercises in this class I can now feel confident in my advanced keyword strategies.  I will also know how to build authoritative quality links to Google Best Practices standards.  Pay-per-click research will also have a firm basis in experience when I am marketing as a professional.  I am able to recommend keywords, links to pursue, paid advertising evaluation, online competitor identification, and how to outrank competitors to clients as a consultant, and that feels pretty good! 

Reference

Johnson, J. (2020). Advanced Search Engine Optimization. https://fso-lms4-immortal-assets.s3.amazonaws.com/566/201811/29470747-934d-4b6e-b33f-70ff047ff37e-9c9ca15b-1ee2-4907-92ef-cdbe1fffa8ed/ASE-O_Syllabus.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20200629T030033Z&X-Amz-SignedHeaders=host&X-Amz-Expires=600&X-Amz-Credential=AKIAI4QJ7YJDQ7JYMBXQ%2F20200629%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=f432b7d11c44e86e35bda645a2fd2d416feea9f8bd32cb301731762582cad724.