My original objective of securing a career in a top Atlanta company has been achieved. My new position is not in marketing, however, is a skilled position in a company I am extremely passionate about that I could see leading to marketing work in the future. My interest and knowledge in marketing secured the position because the skills required to create and maintain marketing campaigns can be applied to other fields with many logistic considerations. Also, I can use what I learn in my new position to inform my marketing.
This position is a great reputation builder and one that requires excellent team building skills. I have learned that calmness of emotion is one of the single most important factors when it comes to working effectively. The hills as well as the valleys should be appreciated fully for their lessons, and that advice will come in handy when say my ROI projections were a little high or a campaign does not go as viral as I think it will. Active listening, empathy, and attention to detail is invaluable for working effectively. Having high expectations is great, but when ego gets involved and attached a negative result can occur. The show must go on. It is better to stay clear headed so you can be a reliable pillar of the team.
Additionally, this month I learned how to stay above water when it comes to the legality of marketing. This is key as I would never want to cross the legal line or hurt anyone with my marketing tactics. Also, it is important to be legally sound in order to have a great reputation as a marketer. Intellectual property, copyright, domain names, trademark issues, and the First Amendment were explored this month in Digital Marketing and the Law.
Now I feel confident that I will be able to draft a privacy policy for my own website because I did just that and explained why for every section of it for an assignment. I also learned how to legally send spam which could be a cheap solution for my future small business to use in order to get leads. Of course, that would be in accordance with CAN-SPAM if I chose to use it.
I will also be able to protect my own privacy rights and make sure I will not violate other rights. I also gained a better understanding of defamation. Lastly, I learned how to prevent cybercrimes and gained insight on workplace privacy.
Overall, I learned how to navigate a new position while learning valuable legal information. The legal requirements taught in this class will allow me to create a website where I can offer consulting services and advertise myself as marketer. The ability to write a privacy policy will be used by me if I launch an online retail site which is one of my long-term goals. The pitching skills used to create the SPAM pitch are invaluable as I embark on pitching my final marketing plan for my final class.
