The Advanced Digital Marketing Strategies course from Full Sail University has met my objective of preparing me for a career in digital marketing. I am now able to define the elements in building primary relationships online and create consumer engagement goals with the AIDAS model to produce conversions. I can also identify the different levels of the funnel navigation in which the consumer drops out, thereby providing focused optimization efforts. I can now utilize metrics to determine costs, project traffic, and perform conversion to measure campaign effectiveness. Over the course of four weeks we also explored identifying customer personas, conducting demographic research, creating a unique value proposition (UVP), special promotions strategies, and managing online communities (Cornell, 2020).
I will apply what I have learned in Advanced Digital Marketing Strategies professionally. For example, I will have the necessary skills to perform media-buying and planning tasks. I will also be able to provide consulting services regarding digital marketing. I learned how to create digital marketing strategy such as: Relationship Development Strategy, Conversion Optimization Strategy, Traffic and Promotion Strategy, Testing Methods, Advertising Pricing Models, Advertising and Revenue Metrics, and Campaign and Revenue Goals. All of these strategies will be important in my future career in the field of digital marketing. Lastly, I will be able to responsibly manage an advertising budget and make knowledgeable decisions concerning placements. The creation of the Internet Marketing Action Plan Presentation at the end of week four combined four previous assignments into one polished marketing roadmap. With the added challenge of presenting the report with a recording, Professor Timi Cornell MBA ensures that all of her students will pass her course with the skills needed to create and present an Internet Marketing Action Plan for their future company or personal venture (Cornell, 2020).
Cornell, T. (2020). Course Syllabus: Advanced Digital Marketing Strategies. Retrieved May 30, 2020, from https://fso-lms4-immortal-assets.s3.amazonaws.com/297/20192/54203ba9-e373-44c1-8342-29fe69fee8be-b7ffe238-d012-40b0-829c-954bf1dbe46b/AVD-O_Syllabus.pdf?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20200531T001200Z&X-Amz-SignedHeaders=host&X-Amz-Expires=600&X-Amz-Credential=AKIAI4QJ7YJDQ7JYMBXQ/20200531/us-east-1/s3/aws4_request&X-Amz-Signature=e8e548cf26b268274db8aa2aed2e8049b2469654348fd3df7bb62d528b3eaa6c